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Exam Code: AD0-E608

Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional

Updated: Jul 24, 2026

Number: 132 Q&As with Testing Engine

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Adobe AD0-E608 Exam Overview:

Certification Vendor:	Adobe
Exam Name:	Adobe Customer Journey Analytics Business Practitioner Professional
Exam Number:	AD0-E608
Exam Duration:	100 minutes
Exam Format:	Multiple Choice, Scenario-based Questions
Certificate Validity Period:	2 years
Available Languages:	English
Real Exam Qty:	50
Exam Price:	$125 USD
Related Certifications:	Adobe Customer Journey Analytics Certification
Passing Score:	36/50
Sample Questions:	Adobe AD0-E608 Sample Questions
Exam Way:	Online proctored exam
Pre Condition:	Recommended experience with Adobe Customer Journey Analytics and Adobe Experience Platform. No formal prerequisite exam required.
Official Syllabus URL:	https://certification.adobe.com/courses/200

Adobe AD0-E608 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Reporting	32%	- Determine how to use and apply date ranges 1. Apply rolling date ranges 2. Compare reporting periods - Determine which data view to use based on data sources, identities, and date ranges 1. Choose suitable data views 2. Understand identity stitching - Determine appropriate visualizations or tables to address business questions 1. Configure reporting tables 2. Select visualization types
Topic 2: Distribution	12%	- Organize projects in a logical manner 1. Structure workspace projects 2. Maintain reporting consistency - Curate fields available in a particular report or dashboard 1. Manage report components 2. Customize dashboards - Schedule and share reports with key stakeholders 1. Configure report scheduling 2. Share projects securely
Topic 3: Components	30%	- Create a subset of data using appropriate components and filters 1. Use dimensions and metrics 2. Apply filters to datasets - Translate business questions into relevant components 1. Build filters and segments 2. Create calculated metrics - Build non-admin components to address business questions 1. Customize workspace components 2. Create derived fields
Topic 4: Data Analysis	26%	- Evaluate audiences to share with other AEP tools 1. Activate audiences 2. Create audience segments - Choose correct components for analysis 1. Select dimensions and metrics 2. Use attribution models - Perform exploratory analysis and interpret results to provide insights 1. Interpret business trends 2. Analyze customer journeys

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A) Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
B) Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
C) Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
D) Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).

2. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:

A) Increase report delivery frequency to daily.
B) Recreate the report with new data filters.
C) Enable calculated metrics in the report.
D) Change the export format to a compatible file type like CSV or Excel.

3. Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:

A) Use Report Export Templates
B) Assign Temporary Report Access
C) Apply Data Privacy Rules
D) Create Custom Data Views

4. Which configurations should be checked when data analysis results appear inconsistent?
(Select two.)
Response:

A) Campaign Priority Settings
B) Profile Permissions
C) Event Filters Applied
D) Data Ingestion Rules

5. Which filters ensure that only relevant customer actions are included in a report?
(Select two.)
Response:

A) Event Trigger Filters
B) Profile Segment Filters
C) API Query Filters
D) Metric Filters

Solutions:

Question # 1
Answer: A

Question # 2
Answer: D

Question # 3
Answer: A,C

Question # 4
Answer: C,D

Question # 5
Answer: A,D

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