PDF Version DemoIBM M2020-645 Exam Overview:
| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Cognos Business Intelligence Sales Mastery Test v2 |
| Exam Number: | 00M-645 |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 90 minutes |
| Exam Price: | USD 65 - 100 |
| Passing Score: | 70% |
| Available Languages: | English, Japanese |
| Exam Format: | Scenario-Based, Multiple Choice |
| Real Exam Qty: | 45 |
| Related Certifications: | IBM Business Intelligence Sales Professional IBM Cognos Analytics Sales Mastery |
| Recommended Training: | IBM Cognos BI Sales Enablement |
| Exam Registration: | IBM Certification Registration |
| Sample Questions: | IBM M2020-645 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers; exam retired, replaced by M2020-645 |
| Pre Condition: | No formal prerequisites; recommended for sales professionals, partners, and representatives selling IBM BI solutions |
| Official Syllabus URL: | https://www.ibm.com/certify |
IBM M2020-645 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Competitive Positioning & Differentiation | 20% | - Overcoming objections - Comparison with competing BI platforms - Key differentiators and advantages |
| Topic 2: IBM Cognos BI Product Features & Capabilities | 35% | - Integration, scalability, and security - Self-service BI and data exploration - Active reports and mobile access - Reporting, analysis, and dashboards |
| Topic 3: Sales Strategy & Solution Positioning | 20% | - Success stories and customer examples - Licensing and deployment models - Mapping solutions to business problems |
| Topic 4: Understanding Business Intelligence Market & Customer Needs | 25% | - Value drivers and ROI for BI investments - Identifying customer personas and use cases - Business challenges and requirements for BI solutions |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
Question 1
Which type of user of IBM Cognos BI is mostly likely to explore and analyze data from multiple sources?
A. Customer
B. Business manager
C. Business analyst
D. Executive
Question 2
Which statement is NOT true about enterprise organizations and business intelligence (BI)?
A. Most enterprise organizations have some form of BI or reporting already.
B. Every enterprise organization has budget for a more effective BI solution.
C. BI is relevant to most users in an enterprise organization.
D. Every enterprise organization has a need for BI.
Question 3
Which type of report in IBM Cognos BI is most likely authored by a financial analyst?
A. Managed report
B. Portfolio report
C. Transactional report
D. Statement style report
Question 4
What is the easiest place to look for business intelligence sales opportunities?
A. Small companies
B. Existing accounts
C. Competitor accounts
D. New accounts
Question 5
Which company is NOT a major competitor for IBM Cognos BI?
A. SAP
B. MicroStrategy
C. Oracle
D. HP
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: D | Question 4 Answer: B | Question 5 Answer: D |
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