PDF Version DemoMicrosoft MB2-720 Exam Overview:
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Functional Application in Microsoft Dynamics Marketing |
| Exam Number: | MB2-720 |
| Passing Score: | 700 / 1000 |
| Available Languages: | English |
| Exam Format: | Case studies, Scenario-based, Multiple-choice |
| Related Certifications: | Microsoft Dynamics CRM / Dynamics 365 Marketing |
| Certificate Validity Period: | Retired, no active validity |
| Real Exam Qty: | 50–90 |
| Exam Duration: | 90–120 |
| Exam Price: | $165 USD |
| Recommended Training: | Microsoft Learn - Dynamics 365 Marketing (Current Replacement) |
| Exam Registration: | Retired Exam Notice |
| Sample Questions: | Microsoft MB2-720 Sample Questions |
| Exam Way: | Previously available via Pearson VUE (online proctored or test center), now retired |
| Pre Condition: | No formal prerequisites; recommended basic knowledge of Microsoft Dynamics CRM and marketing concepts |
| Official Syllabus URL: | https://learn.microsoft.com/en-us/credentials/certifications/retired-exams/mb2-720 |
Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Design multi-channel campaigns - Manage email marketing and templates |
| Topic 2: Analytics, Reporting and Integration | 10% | - Generate marketing reports and dashboards - Integrate with Dynamics CRM - Analyze campaign performance |
| Topic 3: Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Create and manage contacts and leads - Build static and dynamic segments |
| Topic 4: Event Management and Budgeting | 15% | - Track marketing budgets and expenses - Manage media plans and rate cards - Set up and manage events/webinars |
| Topic 5: Configure and Manage Core Dynamics Marketing | 25% | - Marketing calendar and workspace - System navigation and settings - User roles and security |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Question #1
Which field value can you NOT modify after you create a budget workbook?
A. Contact
B. Name
C. Start Date
D. Interval
Question #2
You recently acquired a comma-separated value (.csv) file that contains contact information for several hundred potential customers.
You need to create contacts for the potential customers in Microsoft Dynamics Marketing.
Which statement about creating client contacts in bulk is true?
A. Only Microsoft Dynamics Marketing Administrators can create contacts in bulk.
B. You can create contacts in bulk only in the Marketing group.
C. You can create contacts in bulk by importing them from XML files only. You must convert the .csv file before you can import it.
D. You can create contacts in the Client group in bulk by importing them directly from the .csv file.
Question #3
Which two social media outlets can you add to Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
A. Twitter
B. Yammer
C. Facebook
D. Linkedln
Question #4
Which location in Microsoft Dynamics Marketing displays a comparison of budgeted expenses and actual expenses?
A. the Budget section of the Expense Reconciliation page
B. the Budget area of the budget worksheet
C. the Result Metrics report
D. the Expenses section of the budget workbook
Question #5
You create a contact in Microsoft Dynamics Marketing and assign the contact to the Marketing group.
Which two actions can you take with the contact? Each correct answer presents a complete solution.
A. Add the contact to the Vendor group.
B. Change the contact group to Vendor.
C. Change the contact group to Client.
D. Add the contact to the Client group.
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: B | Question #3 Correct Answer: A,B | Question #4 Correct Answer: A | Question #5 Correct Answer: A,C |
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