PDF Version DemoGCCC SCMP Exam Overview:
| Certification Vendor: | GCCC (Global Communication Certification Council) |
|---|---|
| Exam Name: | Strategic Communication Management Professional |
| Exam Number: | SCMP |
| Available Languages: | English |
| Related Certifications: | SCMP |
| Passing Score: | 65% |
| Certificate Validity Period: | 3 years |
| Real Exam Qty: | 130 |
| Exam Price: | USD 500 - 600 |
| Exam Duration: | 180 minutes |
| Exam Format: | Multiple Choice |
| Sample Questions: | GCCC SCMP Sample Questions |
| Exam Way: | Online proctored exam or at designated testing centers |
| Pre Condition: | Recommended 5+ years of strategic communication experience; IABC CGSP or equivalent professional certification may be beneficial |
| Official Syllabus URL: | https://globalcommunicationcertification.org/certifications/scmp/ |
GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Strategic Planning and Analysis | 20-25% | - Research and measurement frameworks - Situation analysis methodologies - Setting strategic communication objectives - Environmental scanning - Stakeholder identification and mapping |
| Topic 2: Strategic Communication Foundations | 15-20% | - Professional standards and competencies - Communication theory and models - Ethical principles in strategic communication - Role of communication in organizational strategy |
| Topic 3: Implementation and Execution | 15-20% | - Change management communication - Project management for communication - Resource allocation and budgeting - Crisis communication planning - Integration of communication channels |
| Topic 4: Evaluation and Measurement | 15-20% | - ROI and business impact assessment - Measurement frameworks and models - Analytics and reporting - Continuous improvement processes - Key performance indicators (KPIs) |
| Topic 5: Message Development and Design | 20-25% | - Creative development processes - Audience segmentation and targeting - Channel selection and optimization - Message strategy and architecture - Content strategy |
GCCC Strategic Communication Management Professional Sample Questions:
Question 1
A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?
A. Contact the reporter with the correct information. Request a correction be published, if possible.
B. There is nothing that can be done; the article has been already published.
C. Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
D. The reporter made an error, so the director should demand a correction be published.
Question 2
Which step should come FIRST when developing a communication strategy?
A. An analysis of the business environment and the needs of the organization
B. Identifying the key messages to communicate to audiences
C. Planning the measurement approach to demonstrate impact
D. Determining the goals and objectives of the communication strategy
Question 3
A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?
A. Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.
B. Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
C. Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.
D. Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.
Question 4
Which objectives are MOST important when developing a communication strategy?
A. Strategic, memorable, attainable, and task-oriented
B. Substantial, marketable, actionable, and time-sensitive
C. Safe, measurable, actionable, relevant, and targeted
D. Specific, measurable, attainable, relevant, and time-sensitive
Question 5
It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?
A. Presenting the results as April results
B. Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
C. Omitting the sample size in the release
D. Having visuals that accompany the release only illustrate a selection of the survey results
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: D | Question 5 Answer: A |
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