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Exam Code: Salesforce-Marketing-Associate

Exam Name: Salesforce Certified Marketing AssociateExam

Updated: Jul 22, 2026

Number: 124 Q&As with Testing Engine

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Salesforce Salesforce-Marketing-Associate Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Associate Exam
Exam Number:	Salesforce-Marketing-Associate
Certificate Validity Period:	2 years
Exam Format:	Multiple-choice, Multiple-select, Scenario-based
Related Certifications:	Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Consultant
Real Exam Qty:	40
Exam Duration:	70 minutes
Available Languages:	English
Exam Price:	75 USD + applicable taxes
Passing Score:	65%
Recommended Training:	Salesforce Trailhead - Marketing Associate Trailmix
Exam Registration:	Pearson VUE Salesforce Certification Registration
Sample Questions:	Salesforce Salesforce-Marketing-Associate Sample Questions
Exam Way:	Online proctored or onsite testing center
Pre Condition:	No formal prerequisites; recommended up to 6 months of experience with Marketing Cloud Engagement or basic marketing knowledge
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketingassociate

Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

Topic	Details
Topic 1	Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 2	Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 3	Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 4	Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 5	Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-marketing-foundations---MC-101

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100% Salesforce Salesforce-Marketing-Associate Guaranteed Success With Testing Engine

Exam IntroProduct ScreenshotsFAQ

Salesforce Salesforce-Marketing-Associate Exam Overview: