Google adwords-reporting Exam Overview:
| Certification Vendor: | |
| Exam Name: | Google Ads Reporting and Analysis Exam / Google Ads Measurement Assessment |
| Exam Number: | adwords-reporting / google-ads-measurement |
| Certificate Validity Period: | 12 months |
| Exam Price: | Free (USD 0) |
| Real Exam Qty: | 46–50 |
| Available Languages: | English, Spanish, French, German, Japanese, Portuguese, Chinese, Korean, Russian, Italian |
| Passing Score: | 80% |
| Exam Format: | Multiple choice, Multiple select, Scenario-based questions |
| Related Certifications: | Google Ads Search Google Ads Display Google Ads Video Google Analytics Individual Qualification |
| Exam Duration: | 75 minutes |
| Recommended Training: | Official Google Ads Measurement Learning Path Google Ads Help Center - Reporting |
| Exam Registration: | Google Skillshop Registration & Assessment |
| Sample Questions: | Google adwords-reporting Sample Questions |
| Exam Way: | Online, self-paced, unproctored via Google Skillshop |
| Pre Condition: | No formal prerequisites; basic familiarity with Google Ads recommended |
| Official Syllabus URL: | https://skillshop.exceedlms.com/student/path/1882-google-ads-measurement-certification |
Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Introduction to Measurement & Reporting | 15% | - Reporting interface navigation - Key metrics and dimensions - Importance of measurement strategy |
| Topic 2: Conversion Tracking & Attribution | 20% | - Setting up conversion actions - Attribution models overview - Linking Google Ads with Analytics - E-commerce and value tracking |
| Topic 3: Performance Analysis & Interpretation | 30% | - Device, location, and audience insights - Campaign, ad group, keyword analysis - Impression share and competitive metrics - Identifying trends and anomalies |
| Topic 4: Advanced Tools & Optimization | 10% | - Using reports to optimize campaigns - Data Studio / Looker Studio integration - Automated reports and alerts |
| Topic 5: Creating & Customizing Reports | 25% | - Filters, segments, and date ranges - Report editor and custom tables - Scheduling and sharing reports - Predefined reports and dashboards |
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?
A) Ineligible
B) Disapproved
C) Paused/Deleted
D) Eligible
2. All of the following are the best practices for using Website Optimizer except for which one?
A) Website layout
B) Test pages
C) Conversion pages
D) Test content
3. Joan is creating a search query performance report in Google AdWords. Before Joan runs the report, she would like to see what columns are included in the report. How can she see this information from the Report Center?
A) Joan can click the "Preview Report" from the Report Type section to see what columns will be included in the report.
B) Joan can click the "Sample Report" from the bottom of the Report Center.
C) Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report.
D) Joan will need to run the report once to see the details included in the report.
4. You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings?
A) View reports only users
B) Object viewers
C) Guest users
D) Read only users
5. Which of the following report types organizes statistics for each of your campaigns?
A) Demographic Performance
B) Campaign Performance
C) Ad Performance
D) Search Query Performa
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B |


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