PDF Version DemoThe benefit in Obtaining the 1Z0-477 Exam Certification
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Oracle 1z1-477 Exam Overview:
| Certification Vendor: | Oracle |
| Exam Name: | Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials |
| Exam Number: | 1Z0-477 |
| Exam Duration: | 120 minutes |
| Exam Format: | Multiple Choice |
| Certificate Validity Period: | Retired; no longer available |
| Real Exam Qty: | 71-72 |
| Passing Score: | 63% |
| Related Certifications: | Oracle Marketing Cloud Implementation Specialist |
| Exam Price: | 245 USD |
| Available Languages: | English |
| Recommended Training: | Oracle University Training |
| Exam Registration: | Oracle Education Pearson VUE |
| Sample Questions: | Oracle 1z1-477 Sample Questions |
| Exam Way: | Proctored online or onsite via Pearson VUE |
| Pre Condition: | Recommended: 1-3 years of field experience, 4+ Responsys implementation projects |
| Official Syllabus URL: | https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-477 |
Certification Path
The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Certification includes only one 1Z0-477 exam.
1Z0-477 Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our 1Z0-477 exam dumps will include the following topics:
- Responsys Data Model
- Multi-Channel Campaigns
- Partner Integrations
- Reporting
- Campaigns/Forms
- Initial Configuration/Deliverability
- Programs
- Integration: Interact Connect
- Creating and Managing Content
Oracle 1z1-477 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Creating and Managing Content | 15% | - HTML editing and responsive design - Personalization using built-in functions - Create and manage documents - Dynamic content module configuration |
| Topic 2: Responsys Data Model | 20% | - Build filters, segment groups, and seed groups - Manage supplemental tables and profile extension tables - Describe Responsys data model structure - Create and manage contact lists |
| Topic 3: Campaigns and Forms | 17% | - Manage categories and link tables - Campaign dashboard settings - Create, test, and manage multi-channel campaigns - Design and publish responsive forms |
| Topic 4: Reporting and Analytics | 5% | - Analyze campaign performance metrics - Interpret standard reports and dashboards |
| Topic 5: Integration: Interact Connect | 15% | - Data Gateway setup process - Configure Connect data import jobs - Set up Contact Event Data (CED) exports |
| Topic 6: Programs | 10% | - Monitor and troubleshoot program flow - Test and publish programs - Design and build automation programs |
| Topic 7: Initial Configuration & Deliverability | 18% | - Subscription management configuration - Conversion tracking implementation - Domain branding and delegation - Account setup and activation |
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