Adobe AD0-E208 Exam Overview:
| Certification Vendor: | Adobe |
| Exam Name: | Adobe Analytics Business Practitioner Expert |
| Exam Number: | AD0-E208 |
| Exam Price: | $125 USD (Global); $95 USD (India) |
| Available Languages: | English, Japanese |
| Real Exam Qty: | 50 |
| Related Certifications: | Adobe Analytics Business Practitioner Professional |
| Certificate Validity Period: | 2 years from passing date |
| Exam Format: | Multiple-choice, Scenario-based |
| Passing Score: | 60% (30 out of 50) |
| Exam Duration: | 100 minutes |
| Recommended Training: | Official AD0-E208 Exam Guide
Adobe Analytics Learning Path |
| Exam Registration: | Pearson VUE
Adobe Certification Portal |
| Sample Questions: | Adobe AD0-E208 Sample Questions |
| Exam Way: | Online proctored via Guardian browser; onsite testing at Pearson VUE centers |
| Pre Condition: | No mandatory prerequisites; recommended 1–3 years of hands-on Adobe Analytics experience |
| Official Syllabus URL: | https://certification.adobe.com/courses/169 |
Adobe AD0-E208 Exam Syllabus Topics:
| Topic | Details |
|---|
| Topic 1 | - Apply the process to create, configure, and use mobile scorecards
- Apply the process to generate calculated and
- or segmented metrics
|
| Topic 2 | - Compare fallout and flow visualization and appropriate variable types for reporting
- Apply the process to share segments with others in the organization
|
| Topic 3 | - Investigate outliers and anomalies in reports
- Define different types of dimensions and parameters existing in Adobe Analytics
|
| Topic 4 | - Analyze report data to summarize and draw conclusions
- Apply the process to configure Classification Importer and Rule Builder
|
| Topic 5 | - Analyze reports and identify data quality issues
- Apply the process to configure a virtual report suite based upon an existing segment
|
| Topic 6 | - Given a scenario, determine the appropriate item to use
- Determine how to bring data in and out of Adobe Analytics
|
| Topic 7 | - General Tool Knowledge and Troubleshooting
- Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
|
| Topic 8 | - Determine how to develop and configure segments
- Apply the process to create a visualization
- Apply segments to Projects and Components
|
Reference: https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/aa/aa-expert/aa-e-business
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