PDF Version DemoSalesforce AP-212 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Loyalty Management Accredited Professional Exam |
| Exam Number: | AP-212 |
| Available Languages: | English |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60 |
| Exam Price: | $200 USD |
| Exam Format: | Multiple Choice, Multi-Select |
| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Platform App Builder |
| Certificate Validity Period: | Unlimited (no expiration) |
| Passing Score: | 68% |
| Sample Questions: | Salesforce AP-212 Sample Questions |
| Exam Way: | Online proctored exam (available at testing centers or via remote proctoring) |
| Pre Condition: | Recommended: Salesforce Administrator certification and hands-on experience with Loyalty Management |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/loyaltymanagement |
Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 10% | - Use Loyalty Management reporting features - Monitor loyalty metrics and KPIs - Analyze member engagement and program performance |
| Loyalty Management Fundamentals | 15% | - Explain loyalty program types and structures - Identify key business outcomes loyalty management drives - Describe the core concepts of loyalty management |
| Partner Management | 10% | - Set up partner earning and redemption rules - Configure loyalty partners and relationships - Manage partner program participation |
| Points and Rewards Management | 20% | - Manage loyalty currency (points) operations - Implement point expiration and adjustment rules - Process point transactions (earning, redeeming, adjusting) - Configure reward types and catalogs |
| Loyalty Program Configuration | 25% | - Implement program mechanics and journey milestones - Set up loyalty programs, rules, and promotions - Configure earning and redemption rules - Design tier structures and qualification criteria |
| Member Management | 20% | - Implement member lifecycle stages - Configure member tiers and benefits - Create and manage loyalty program members - Manage member enrollment and registration |
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. Cloud Kicks has tasked its Loyalty Manager consultant with setting up its new Loyalty Management program.
The business requirement is to provide its customer base, who are heavy mobile users with access to member program information.
Using existing capabilities available in Loyalty Management, what should the consultant do to fulfill this business requirement?
A) Create and implement a feature-rich Loyalty Member Mobile App
B) Install the Salesforce Loyalty Member Mobile App
C) Configure either Service Cloud or Sales Cloud to establish the customer mobile experience
D) Enable Experience Cloud and customize the Loyalty Member Portal
2. What are the three required steps in settings up Loyalty promotion with Salesforce CDP and Marketing Cloud?
A) Activating and Publishing the Segment
B) Send Loyalty Promotion Segments to marketing Cloud
C) Enable Connector Settings on all the Loyalty Objects
D) Enable Service Connector for Promotion Escalations.
E) Automatically Add a New Individual Relationship
3. A company has recently rolled out the Loyalty Program in the production environment. The Loyalty Manager is unable to edit any Loyalty Management objects.
What permission set license is required to edit the Loyalty Management Objects?
A) CLAAnalytics Base User
B) CLAAnalytics Base Admin
C) Data Pipelines Base User
D) Loyalty Management
4. For the integration of Loyalty Management and Service Cloud, which two methods should a Technical Consultant use for associating a Loyalty Program Member with a Case?
A) Add the 'Associate Program Member' action on Case page layout
B) Add the loyalty Program Members' related list on the Case page layout
C) Add the 'Cases' related list on the Loyalty Program Member page layout
D) Add the 'Create Case' action on the Loyalty Program Member page layout
5. What two ways could an Administrator configure a Promotion to target a specific audience?
A) This functionality does not exist in Salesforce Loyalty Management.
B) Create a campaign for a promotion. Create member segments in a third-party tool.
Associate the members to campaigns via Campaign Members.
C) Link a promotion to a campaign and associate a segment to the campaign
D) Create a segment in the Salesforce Customer Data Platform and associate the segment to the promotion
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,B,D | Question # 3 Answer: D | Question # 4 Answer: B,C | Question # 5 Answer: C,D |
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