Salesforce Advanced-Cross-Channel Exam Syllabus Topics:
| Topic | Details |
|---|
| Topic 1 | - Integrating and Optimizing Marketing Campaigns Across Channels: This topic focuses on the technical aspects of integrating marketing campaigns across email, social media, mobile, and web channels. It includes sub-topics like API integrations, data synchronization, and campaign automation.
|
| Topic 2 | - Leveraging Customer Data and Analytics for Personalization: It explores how to use customer data and analytics to create personalized cross-channel experiences. It includes sub-topics such as data management, segmentation, and predictive modeling.
|
| Topic 3 | - Measuring and Reporting on Cross-Channel Marketing Performance: The topic focuses on how to measure and report on the performance of cross-channel marketing campaigns. It includes sub-topics like KPI selection, dashboarding, and data visualization.
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| Topic 4 | - Implementing Marketing Automation and Lead Management Processes: This topic covers the processes and technologies involved in automating cross-channel marketing and lead management. It includes sub-topics like lead scoring, nurturing, and reporting.
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Reference: https://partners.salesforce.com/pdx/s/learn/article/accredited-professional-exams-MCOTXBEPE52FHN3F2KD3GQLZECSE?language=en_US
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