PDF Version DemoCMA Category-Manager Exam Overview:
| Certification Vendor: | Category Management Association (CMA) / SIMA |
| Exam Name: | Certified Professional Category Manager (CPCM) Exam |
| Exam Number: | CPCM |
| Related Certifications: | Certified Professional Category Analyst (CPCA) Certified Professional Strategic Advisor (CPSA) |
| Available Languages: | English |
| Exam Format: | Multiple choice (computer-based exam), Scenario-based questions |
| Recommended Training: | CMA Certification Training Courses |
| Exam Registration: | Category Management Association Certification Portal |
| Sample Questions: | CMA Category-Manager Sample Questions |
| Pre Condition: | Typically 3–5 years of category management experience is recommended; CPCA certification is commonly taken before CPCM in the CMA certification path. |
| Official Syllabus URL: | https://www.catman.global/certification/ |
CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data and Analytics | - Retail and shopper data analysis
|
| Execution and Business Planning | - Category execution and collaboration
|
| Category Management Foundations | - Category management principles and framework
|
| Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Category Strategy Development | - Strategic category planning
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. What does ROI analysis measure?
A) The financial return of a promotion by comparing incremental revenue to the investment made.
B) The total sales volume generated by a promotion.
C) The percentage increase in customer satisfaction after a promotion.
D) The cost savings achieved through a promotion.
2. What does store clustering in category management primarily involve?
A) Organizing retail stores alphabetically to simplify inventory management.
B) Assigning identical product assortments to all stores regardless of location.
C) Focusing solely on increasing sales volume across all stores.
D) Grouping retail stores based on specific characteristics or attributes to manage them more efficiently.
3. What is the Dollar Sales per $MMACV for the Product Group in Store 478?
A) $5,000
B) $4,000
C) $50
D) $200
4. Which action would BEST reduce shrink in a perishable category?
A) Add more branded items to the assortment
B) Order large quantities for better pricing
C) Improve forecasting and shelf-life rotation
D) Increase promotion frequency
5. What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?
A) To map the mental path shoppers take as they shop a category.
B) To reflect actual buying patterns and substitutions.
C) To determine the most popular products in a category.
D) To predict how changes in assortment will affect sales.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A |
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