CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. What does ROI analysis measure?
A) The financial return of a promotion by comparing incremental revenue to the investment made.
B) The total sales volume generated by a promotion.
C) The percentage increase in customer satisfaction after a promotion.
D) The cost savings achieved through a promotion.
2. What does store clustering in category management primarily involve?
A) Organizing retail stores alphabetically to simplify inventory management.
B) Assigning identical product assortments to all stores regardless of location.
C) Focusing solely on increasing sales volume across all stores.
D) Grouping retail stores based on specific characteristics or attributes to manage them more efficiently.
3. What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A) $5,000
B) $4,000
C) $50
D) $200
4. Which action would BEST reduce shrink in a perishable category?
A) Add more branded items to the assortment
B) Order large quantities for better pricing
C) Improve forecasting and shelf-life rotation
D) Increase promotion frequency
5. What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?
A) To map the mental path shoppers take as they shop a category.
B) To reflect actual buying patterns and substitutions.
C) To determine the most popular products in a category.
D) To predict how changes in assortment will affect sales.
Solutions:
Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A |
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