Oracle 1Z0-1031-20 Exam Overview:
| Certification Vendor: | Oracle |
| Exam Name: | Oracle CX Marketing Data Management Platform 2020 Implementation Essentials |
| Exam Number: | 1Z0-1031-20 |
| Real Exam Qty: | 55 |
| Related Certifications: | Oracle CX Marketing Data Management Platform Implementation Specialist |
| Exam Price: | $245 USD |
| Available Languages: | English |
| Passing Score: | 64% |
| Exam Duration: | 85 minutes |
| Exam Format: | Multiple Choice |
| Certificate Validity Period: | 18 months |
| Recommended Training: | Oracle CX Marketing DMP Implementation Training |
| Exam Registration: | Pearson VUE Scheduling Oracle University Registration |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; recommended experience with Oracle Marketing Cloud / BlueKai DMP |
| Official Syllabus URL: | https://education.oracle.com/oracle-cx-marketing-data-management-platform-2020-implementation-essentials/pexam_1Z0-1031-20 |
Oracle 1Z0-1031-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Management & Activation | 15% | - Data delivery and activation methods - Integration with ad vendors - Audience creation and segmentation |
| Topic 2: Identity Mapping | 10% | - Oracle ID Graph functionality - Deterministic and probabilistic matching |
| Topic 3: Implementation and Configuration | 20% | - Seat governance and taxonomy permissioning - Implementation stages and tasks - Agency and Client models |
| Topic 4: Data Discovery | 15% | - Provider Inventory Trend Report analysis - Container creation and configuration - Site Hits Report generation and interpretation - Tag types and use cases |
| Topic 5: Audience Analytics | 15% | - Sampled vs Unsampled reports - Audience Profile and Funnel Analysis Reports - Audience Discovery Report |
| Topic 6: API Methods & Integration | 10% | - API access and authentication - Developer keys and configuration |
| Topic 7: Data Taxonomy & Classification | 15% | - Classification rule creation and updates - Taxonomy design and structure |









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