PDF Version DemoOracle 1Z1-1031 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60 |
| Available Languages: | English |
| Passing Score: | Not publicly disclosed |
| Exam Format: | Multiple choice |
| Exam Price: | USD exam fee varies by region (Oracle standard pricing applies) |
| Related Certifications: | Oracle CX Marketing Data Management Platform 2020 Implementation Essentials |
| Certificate Validity Period: | Typically 3 years |
| Sample Questions: | Oracle 1Z1-1031 Sample Questions |
| Exam Way: | Online proctored or testing centre |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud DMP |
| Official Syllabus URL: | https://education.oracle.com/oracle-marketing-cloud-data-management-platform-2019-implementation-essentials/1Z0-1031 |
Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Topic 2: Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
| Topic 3: Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Topic 4: Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Topic 5: Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question #1
Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?
A. Buyer Exchange Report
B. Audience Usage Report
C. Audience Discovery Report
D. Media Discovery Report
E. Campaign Activity Report
F. Funnel Analysis Report
Question #2
You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
A. awytM3DD bk112=25@bk111=M@bk115=2
B. awytM3DD bk112=25,bk111=M,bk115=2
C. awytM3DD bk112=25~bk111= M~bk115=2
D. awytM3DD bk112=25%bk111=M%bk115=2
E. awytM3DD bk112=25#bk111= M#bk115=2
F. awytM3DD bk112=25|bk111=M|bk115=2
Question #3
You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)
A. Click the "Mobile" configuration template.
B. Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
C. Select "Suppress multiple tagging" advanced configuration option.
D. Select the "Disable mobile support" advanced configuration option.
E. Select "Suppress cache busting" advanced configuration option.
Question #4
Identify three environments where you can successfully execute ID swaps from. (Choose three.)
A. Hybrid apps using a web view
B. OTT box without web view
C. Native apps using BlueKai SDKs using web view
D. Desktop and mobile web sites
E. Native apps using BlueKai SDKs without web view
Question #5
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
A. Global template with local nuances
B. Global DMP nerve center
C. A single seat shared by all regions
D. Horizontal regional empowerment
E. Full agency control
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: F | Question #3 Correct Answer: B,C | Question #4 Correct Answer: A,C,D | Question #5 Correct Answer: C |
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