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Facebook 410-101 Exam Overview:

Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question #1
An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

A. You delete Instagram from your placement
B. You add another audience
C. You change the objective to engagement
D. You include Audience Network as an additional placement
E. There is nothing you can do to improve CPM costs
F. You delete Facebook placement

Question #2
You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A. Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
B. Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
C. You need to go to the Ad Account and assign the agency as partner.
D. Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
E. The agency needs to create a new pixel and install it to the website.

Question #3
What determines the "Total Value" of your ads?
Choose only ONE best answer.

A. Maximizing Consumer Experience and Advertiser Bid.
B. Maximizing advertiser value and estimated action rates.
C. Optimizing Consumer Experience and Maximizing User Value.
D. Maximizing Advertiser Value and Optimizing Consumer Experience.

Question #4
What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

A. Make sure message is easy to understand with sound off
B. Make long videos
C. Be open to experiment, test and make changes to your videos
D. The video needs to have a lot of text to convey the right message
E. The product being featured should be featured for the majority of 30 seconds of ad
F. Capture attention quickly in the first 3 seconds of video

Question #5
What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

A. Traffic
B. Store Visits
C. Lead Generation
D. Page Likes
E. App Installs
F. Messages

Solutions: