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Facebook Certified Community Manager Sample Questions:

1. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Determine launch goals and milestones to achieve
B) Review existing channel performance and replicate strategy
C) Decide on the target audience and which platforms to use to reach them
D) Define partnership criteria with key food and beverage influencers

2. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Approve the post and close commenting to prevent political discussion
B) Treat the celebrity according to the policy of the group
C) Approve the post with a warning to the celebrity
D) Decline the post with feedback to educate the celebrity on the group policy
E) Adjust the rules to allow political content and generate more group engagement

3. The only community manager of a Brazilian national football fan group with 2 million members needs support to ensure content is on topic. The community manager notices an increase of spam videos in other languages in the group.
Which three options should the community manager use to keep the group relevant? (Choose 3)

A) Use Group Insights to identify potential moderators
B) Remove all members who post in a non-local language
C) Encourage members to report content to admins
D) Reject all new membership requests
E) Set up post approval for all members

4. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create targeted posts and ensure the content and tone are inclusive
B) Change content strategy to target male followers during launch
C) Create a social media account for the new product
D) Tag influencers to share the content and campaign hashtag

5. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

A) Ask community members to share their most memorable community posts.
B) Review data for insights into high-performing content in the community.
C) Survey community members for their most frequently asked questions about content themes.
D) Research popular content themes that may be relevant to the community.

Solutions: