Adobe AD0-E406 Exam Syllabus Topics:
| Topic | Details |
|---|
| Topic 1 | - Apply procedures to manage Activities and Audiences within Target
- Evaluate and identify common problems associated with A
- B testing and how to avoid them
|
| Topic 2 | - Apply procedures to create an experience using Form-Based Composer
- Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
|
| Topic 3 | - Determine the winning variation based on the observed lift, confidence levels and business objectives
- Based on the Adobe Sample Size Calculator, determine how variables impact the activity
|
| Topic 4 | - Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
- Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis
|
| Topic 5 | - Describe the workflow that applies to creating Target Activities
- Identify business KPIs and successfully translate these into optimization goals given key business requirements
|
| Topic 6 | - Understand how Automated Personalization Summary reports differ from other reports
- Construct test hypotheses based on a given scenario and identify hypotheses elements
|
| Topic 7 | - Define and evaluate report settings to help set the elements that appear in a report
- Determine KPI-based primary and secondary success metrics
|
Reference: https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/at/at-expert/at-e-business
Adobe AD0-E406 Exam Overview:
| Certification Vendor: | Adobe |
|---|
| Exam Name: | Adobe Target Business Practitioner Expert |
|---|
| Exam Number: | AD0-E406 |
|---|
| Exam Duration: | 136 minutes |
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| Exam Format: | Scenario-Based Questions, Multiple Choice |
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| Certificate Validity Period: | 2 years |
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| Real Exam Qty: | 68 |
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| Related Certifications: | Adobe Target Certification |
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| Available Languages: | English |
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| Exam Price: | $225 USD |
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| Passing Score: | 46/68 (approximately 67%) |
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| Sample Questions: | Adobe AD0-E406 Sample Questions |
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| Exam Way: | Online proctored exam through Adobe certification platform; remote delivery with AI and human proctoring. |
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| Pre Condition: | Adobe recommends hands-on experience with Adobe Target, experimentation, personalization, audience targeting, and reporting. No mandatory prerequisite exam is required. |
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| Official Syllabus URL: | https://certification.adobe.com/courses/1204 |
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