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Adobe AD0-E560 Exam Overview:

Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question #1
Which steps improve reporting accuracy in Marketo? (Choose two)

A. Utilizing consistent tagging across programs
B. Mapping CRM fields to Marketo fields
C. Adjusting lead scores before analysis
D. Using dynamic lists for reporting

Question #2
What actions can improve email deliverability? (Choose two)

A. Regularly cleaning the email list
B. Warming up IP addresses
C. Increasing email frequency
D. Disabling recipient preferences

Question #3
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:

A. Change the "Country" field from a text field to a string field to standardize the values.
B. Create a daily re-occurring batch that standardizes "Country" into clean values.
C. Advise the company to increase its API limits to solve the API issue.
D. Advise the Data Science team to minimize their API query to reduce the consumption of the API limit.

Question #4
What strategies can improve the scalability of campaigns in a global Marketo instance? (Choose two)

A. Using Workspaces and Partitions for regional teams
B. Consolidating all campaigns into a single folder
C. Creating localized Smart Campaigns for each region
D. Reducing the number of email templates

Question #5
A new data enrichment program provides robust profiling data but uses an extraordinary amount of API calls, over 50,000 per day. The demand generation team wants to trigger this enrichment immediately to ensure that Sales has the most up-to-date information as new leads are created. Management wants the enrichment program installed before the company's Global World Tour that will attract 100,000 attendees worldwide.
Which two recommendations would be made to the marketing team prior to integration? (Choose two.)

A. Prioritize the rate limit to 500 calls per 20 seconds to ensure that the enrichment application will not compete with other integrations
B. Use trigger on form fillout to avoid rate or concurrency limit failures because each enrichment will be done in real-time and will scale during high-volume loads.
C. Additional API calls will be needed for this account; talk to Marketo regarding potential additional costs
D. Use batch methods to enrich data daily to avoid rate or concurrency limit failures; leads will not be enriched immediately

Solutions: