Salesforce AP-215 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional Exam |
| Exam Number: | AP-215 |
| Exam Format: | Multiple choice, Multiple select |
| Related Certifications: | Salesforce Marketing Cloud Intelligence Specialist Salesforce Marketing Cloud Consultant |
| Exam Price: | $200 USD |
| Available Languages: | English |
| Certificate Validity Period: | 3 years |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60 |
| Recommended Training: | Marketing Cloud Intelligence Documentation Salesforce Trailhead Marketing Cloud Intelligence Modules |
| Exam Registration: | Salesforce Certification Registration Kryterion Webassessor Exam Scheduling |
| Sample Questions: | Salesforce AP-215 Sample Questions |
| Exam Way: | Online proctored or onsite via Kryterion Webassessor |
| Pre Condition: | No strict prerequisites required; familiarity with Salesforce Marketing Cloud Intelligence (Datorama) is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accp |
Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Analytics and Dashboarding | - Dashboard creation and configuration - Insights and reporting - Visualization best practices |
| Data Modeling and Transformation | - Metrics and dimensions configuration - Normalization and harmonization - Data model structure and schema design |
| Data Ingestion and Integration | - Data sources and connectors - Data synchronization and scheduling - Data ingestion processes |
| Data Quality and Troubleshooting | - Performance optimization - Data validation and monitoring - Error handling and debugging |
| Administration and Security | - User roles and permissions - Data access control - Platform configuration |
| Marketing Use Cases and Activation | - Campaign performance analysis - Business reporting use cases - Cross-channel marketing insights |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?
A) Variable Dimensions hold a Many-to-Many relationship with its main entity
B) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
C) These dimensions are stored at the workspace level
D) All variables exist in every data set type, hence are considered as overarching dimensions
2. An implementation engineer is requested to integrate the following files:
File A:
File B:
The client would like to link the two files in order to view the two KPIS (Tasks Completed' and 'tasks Assignmed') alongside'Employee Name' and/or 'Squard'.
A Parent-Child configuration was set between the two.
Which two statements are correct?
A) Any one of the files can potentially be set as the Parent data stream
B) The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams
C) The two files were uploaded to a different Generic type
D) The two files cannot be joined as they hold different dates
E) The two files cannot be Joined as they hold different measurements
3. A client's data consists of three data sources - Facebook Ads, LinkedIn Ads and Google Campaign Manager.
Notes:
* The client is planning on adding an additional 100 Facebook Ads data streams and 50 more LinkedIn Ads data streams.
* The final volume of data in the workspace will be 5M rows
* Each data source has a naming convention and it can be assumed that any additional profile (i.e. Data Stream) from one of these sources will follow the same naming convention.
The client provided the following sample files:
Facebook Ads:

The client would like to create a new harmonization field named "Market," which will only be coming from Facebook Ads and LinkedIn Ads. The logic for
"Market" is the following:
IF Media Buy Type is equal to "TypeB" or "TypeC" or "TypeD"
Return 'Europe'
ELSE
Return 'Rest Of The World'
In order to create the harmonization field Market, the client considers using either Mapping Formula, Calculated Dimension, VLOOKUP or Patterns.
Considering maintenance and scalability, which option is recommended?
A) vLookuP
B) Calculated Dimension
C) Mapping Formulas
D) Patterns
4. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.
Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?
A) Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
B) Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
C) Ease of Maintenance - the logic is written and populated in one centralized place
D) Scalability - future data streams that will follow similar logic will be automatically harmonized.
E) Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
5. Your client is interested in ingested the below file to a new generic data stream type:
The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?
A) A custom metric and set aggregation to SUM
B) A separate entity key
C) A custom metric and set aggregation to AUTO
D) An attribute of 'Meeting Code'
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: A,B | Question # 3 Answer: D | Question # 4 Answer: C,D,E | Question # 5 Answer: D |


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