Salesforce Marketing-Cloud-Intelligence Exam Syllabus Topics:
| Topic | Details |
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| Topic 1 | - Data Fusion: This topic focuses on the use cases and properties of Data Fusion, equipping marketing professionals to merge datasets effectively for comprehensive marketing insights.
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| Topic 2 | - Overarching Entities: Salesforce marketing professionals will deepen their understanding of overarching entities, their use cases, and application, crucial for strategic data organization and analysis.
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| Topic 3 | - Mapping: Marketing professionals will focus on Marketing Cloud Intelligence ingestion capabilities, assessing knowledge of data mapping processes and outcomes critical to efficient data organization.
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| Topic 4 | - Vlookup: This section evaluates proficiency of marketing professionals in Vlookup statements and their properties, ensuring accurate data referencing and streamlined data manipulation for marketing intelligence tasks.
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| Topic 5 | - General Functionalities: In this topic, Salesforce marketing professionals will explore core functionalities of Marketing Cloud Intelligence. It measures understanding of platform features critical to data-driven marketing strategies and insights.
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| Topic 6 | - Design Feasibility: This area evaluates the ability to identify valid and invalid solutions from solution design diagrams, ensuring effective and scalable platform designs.
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| Topic 7 | - Data Update Permissions: This area tests knowledge of permissions and settings related to data updates. It includes understanding parent-child setups and managing the "Source of Truth" for data accuracy.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-intelligence-ap---AP-215
Salesforce Marketing-Cloud-Intelligence Exam Overview:
| Certification Vendor: | Salesforce |
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| Exam Name: | Marketing Cloud Intelligence Accredited Professional Exam |
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| Exam Number: | Marketing-Cloud-Intelligence |
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| Certificate Validity Period: | 3 years |
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| Exam Duration: | 90 minutes |
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| Available Languages: | English |
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| Real Exam Qty: | 40-45 |
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| Passing Score: | 60% |
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| Exam Price: | $150 USD |
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| Exam Format: | Multiple Select, Multiple Choice |
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| Related Certifications: | Marketing Cloud Advanced Cross Channel Accredited Professional
Salesforce Accredited Professional
Marketing Cloud Personalization Accredited Professional |
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| Sample Questions: | Salesforce Marketing-Cloud-Intelligence Sample Questions |
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| Exam Way: | Online proctored exam |
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| Pre Condition: | Recommended experience with data modeling, ETL, SQL, BI implementations, marketing analytics, and Marketing Cloud Intelligence projects. |
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| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005298839&language=en_US&type=1 |
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