Salesforce Marketing-Cloud-Intelligence Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Marketing Cloud Intelligence Accredited Professional Exam |
| Exam Number: | Marketing-Cloud-Intelligence |
| Certificate Validity Period: | 3 years |
| Exam Duration: | 90 minutes |
| Available Languages: | English |
| Real Exam Qty: | 40-45 |
| Passing Score: | 60% |
| Exam Price: | $150 USD |
| Exam Format: | Multiple Choice, Multiple Select |
| Related Certifications: | Salesforce Accredited Professional
Marketing Cloud Advanced Cross Channel Accredited Professional
Marketing Cloud Personalization Accredited Professional |
| Sample Questions: | Salesforce Marketing-Cloud-Intelligence Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | Recommended experience with data modeling, ETL, SQL, BI implementations, marketing analytics, and Marketing Cloud Intelligence projects. |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005298839&language=en_US&type=1 |
Salesforce Marketing-Cloud-Intelligence Exam Syllabus Topics:
| Topic | Details |
|---|
| Topic 1 | - Data Fusion: This topic focuses on the use cases and properties of Data Fusion, equipping marketing professionals to merge datasets effectively for comprehensive marketing insights.
|
| Topic 2 | - Overarching Entities: Salesforce marketing professionals will deepen their understanding of overarching entities, their use cases, and application, crucial for strategic data organization and analysis.
|
| Topic 3 | - Mapping: Marketing professionals will focus on Marketing Cloud Intelligence ingestion capabilities, assessing knowledge of data mapping processes and outcomes critical to efficient data organization.
|
| Topic 4 | - Vlookup: This section evaluates proficiency of marketing professionals in Vlookup statements and their properties, ensuring accurate data referencing and streamlined data manipulation for marketing intelligence tasks.
|
| Topic 5 | - General Functionalities: In this topic, Salesforce marketing professionals will explore core functionalities of Marketing Cloud Intelligence. It measures understanding of platform features critical to data-driven marketing strategies and insights.
|
| Topic 6 | - Design Feasibility: This area evaluates the ability to identify valid and invalid solutions from solution design diagrams, ensuring effective and scalable platform designs.
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| Topic 7 | - Data Update Permissions: This area tests knowledge of permissions and settings related to data updates. It includes understanding parent-child setups and managing the "Source of Truth" for data accuracy.
|
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-intelligence-ap---AP-215
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