PDF Version DemoSalesforce EEB-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Essentials for Marketing Cloud Email Marketers (SP24) |
| Exam Number: | EEB-101 |
| Related Certifications: | Salesforce Marketing Cloud Email Specialist |
| Exam Format: | Multiple choice |
| Real Exam Qty: | Approximately 157–163 (varies by update) |
| Available Languages: | English |
| Recommended Training: | Salesforce Marketing Cloud Email Specialist Trailhead |
| Exam Registration: | Salesforce Certification Registration |
| Sample Questions: | Salesforce EEB-101 Sample Questions |
| Exam Way: | Online proctored or onsite testing center (via Salesforce authorized exam delivery partners) |
| Pre Condition: | No formal prerequisites required, but familiarity with Salesforce Marketing Cloud is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemail |
Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Automation and Journeys | - Automation Studio workflows - Journey Builder fundamentals |
| Topic 2: Subscriber Engagement and Segmentation | - Segmentation techniques - Preference management and unsubscribes |
| Topic 3: Data Management | - Import methods and data hygiene - Data Extensions and data modeling concepts |
| Topic 4: Tracking and Reporting | - Email tracking and performance metrics - Campaign reporting and insights |
| Topic 5: Email Marketing Fundamentals | - Email send types and delivery basics - Email content creation with Content Builder - Subscriber and list management |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question #1
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?
A. Download out new mobile app here
B. Download now
C. Out new mobile app
Question #2
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
A. Verification
B. Wait
C. Send Email
Question #3
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
A. A verification step In the send automation
B. An approval process for sending
C. A nightly automation with a filter activity
Question #4
A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
A. Create automations that import the data directly into the child BUs to bypass the parent level BU.
B. After the file import, use the transfer file activity to move data into data extensions in child BUS.
C. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
Question #5
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?
A. Einstein Content Selection
B. Reference Content Block
C. Dynamic Content Block
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: A | Question #3 Correct Answer: C | Question #4 Correct Answer: C | Question #5 Correct Answer: B |
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