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Exam Code: EEB101

Exam Name: Salesforce Email Essentials (EEB101) Exam

Updated: Aug 24, 2026

Number: 290 Q&As with Testing Engine

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Salesforce EEB101 Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Email Essentials (EEB101)
Exam Number:	EEB101
Related Certifications:	Salesforce Certified Marketing Cloud Email Specialist EML101 - Content Builder Essentials for the Digital Marketer
Available Languages:	English
Exam Duration:	1440-1680
Exam Format:	Instructor-Led Training, Hands-On Labs, Practical Exercises
Sample Questions:	Salesforce EEB101 Sample Questions
Exam Way:	This is a Salesforce instructor-led training course rather than a certification exam. Available in classroom, virtual instructor-led, and partner-delivered formats.
Pre Condition:	No prerequisites required. Designed for email marketers who manage the email channel within Salesforce Marketing Cloud.
Official Syllabus URL:	https://trailheadacademy.salesforce.com

Salesforce EEB101 Exam Syllabus Topics:

Section	Objectives
Topic 1: Analysis and Reporting	- Performance Measurement 1. Automated Reporting 2. Tracking Data 3. Standard Reports
Topic 2: Content	- Content Builder 1. Static Content Creation 2. Dynamic Content 3. Content Blocks 4. Asset Management 5. AMPscript Fundamentals 6. Personalization Strings 7. Content Builder Overview
Topic 3: Segmentation	- Audience Segmentation 1. Query-Based Segmentation 2. Behavioral Segmentation 3. Drag-and-Drop Segmentation
Topic 4: Sending	- Email Delivery 1. User-Initiated Sends 2. Unsubscribe Management 3. Bounce Mail Management 4. Send Flow 5. A/B Testing
Topic 5: Automation	- Marketing Automation 1. Triggered Email Sends 2. Automation Studio 3. Data Import Automation 4. Journey Builder Welcome Series 5. Email Drip Campaigns
Topic 6: Data	- Subscriber Data Management 1. Profile and Subscription Centers 2. Data Overview 3. Subscriber Concepts - Lists and Data Extensions 1. Import Data into Data Extensions 2. Sendable and Non-Sendable Data Extensions 3. Create Attributes 4. Contact Builder Overview 5. Create and Manage Lists
Topic 7: Testing and Validation	- Quality Assurance 1. Preview and Test Send 2. Content Detective 3. Validation Tools 4. Approval Processes
Topic 8: Templates and Email Creation	- Template Management 1. Content Area Configuration 2. Template Types 3. Locked Content Templates - Email Development 1. Button Content Blocks 2. Content Block Configuration 3. Create Emails from Templates

Salesforce Email Essentials (EEB101) Sample Questions:

1. What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

A) Any Mailing Address
B) A way to Unsubscribe
C) A link to the sender's website
D) Physical Mailing Address

2. Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

A) Post to Facebook
B) Send SMS
C) SQL Query Activity
D) Wait By Duration
E) Decision Split

3. Which of the following is not a valid data type of list model?

A) Decimal
B) Text
C) Date
D) Numeric

4. When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

A) A call to action should be direct and action-oriented
B) A call to action below the fold performs best
C) A call to action can be text or an image based button
D) Text buttons receive more clicks than graphics

5. A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A) Configure Web Collect to return an error message for any email address that does not conform to standard conventions
B) Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
C) Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
D) Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect

Solutions:

Question # 1
Answer: B,D

Question # 2
Answer: B,D,E

Question # 3
Answer: A

Question # 4
Answer: B,D

Question # 5
Answer: D

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