100% Salesforce MC-Con-201 Guaranteed Success With Testing Engine

Exam Code: MC-Con-201

Exam Name: Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 20, 2026

Number: 0 Q&As with Testing Engine

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Salesforce MC-Con-201 Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Next Consultant
Exam Number:	MC-Con-201
Exam Price:	USD 200; JPY 30,000, plus applicable taxes
Passing Score:	72%
Certificate Validity Period:	Requires annual maintenance; complete the Salesforce Certified Marketing Cloud Next Consultant certification maintenance badge once a year
Exam Format:	Multiple-choice questions, Proctored exam
Available Languages:	English
Real Exam Qty:	60 multiple-choice questions plus up to 5 unscored questions
Related Certifications:	Salesforce Certified Platform Administrator Salesforce Certified Data 360 Consultant Salesforce Certified Agentforce Specialist Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Duration:	105 minutes
Recommended Training:	Segment and Activate Data in Data 360 Get Started with Cross-Channel Flows in Marketing Cloud Next Enhance Account Engagement with Marketing Cloud Next Get Started with Campaign Creation & Agentforce in Marketing Cloud Ingest, Harmonize, and Unify Data with Data 360 Power Up Your Data Ingestion and Mapping Expertise Get Started with Custom Agentforce Actions for Marketing Advance Your Data Identity Resolution Skills
Exam Registration:	Salesforce Trailhead Academy Certification Experience Salesforce Certification Exam Guide
Exam Way:	Proctored exam delivered onsite at a testing center or remotely in an online environment. Salesforce certification exams are scheduled through the Salesforce certification experience on Trailhead Academy and delivered through Pearson VUE.
Pre Condition:	None. Salesforce recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity.
Official Syllabus URL:	https://help.salesforce.com/s/articleView?id=005387657&type=1

Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Analytics & Performance Insights	8%	- Reporting and analytics 1. Selecting pre-built dashboards for reporting requirements - Marketing insights 1. Surfacing marketing data and insights across the Salesforce platform
Topic 2: Data Modeling, Identity Resolution & Segmentation	25%	- Identity Resolution 1. Linking multiple data sources into a unified profile 2. Configuring Identity Resolution - CRM data ingestion and activation 1. Actionable Lists 2. CRM objects and records 3. Audience segmentation, activation, and content personalization - Data 360 consumption and entitlements 1. Impact of marketing automation design decisions on platform consumption and usage 2. Consumption-based entitlements - Data 360 data object concepts 1. Audience segmentation and content personalization 2. Connecting, harmonizing, unifying, and activating customer data
Topic 3: Consent	13%	- Consent management concepts 1. Role of consent in customer engagement and compliance - Consent record management 1. Creating, managing, and updating consent records - Platform consent objects 1. Purpose and relationships of consent objects - Consent banners 1. Configuring consent banners on marketing landing pages and external pages
Topic 4: Platform Setup & Governance	13%	- Domain authentication and authorization 1. Domain authorization for branded, authenticated email delivery 2. Self-service domain authentication - Business Units and governance 1. Content and user governance using roles and Enhanced CMS Workspaces 2. Business Unit requirements - Marketing Cloud Next environment setup 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
Topic 5: Agentforce & AI Innovation	11%	- Predictive AI 1. Selecting appropriate predictive AI features - Marketing agents 1. Content generation 2. Audience segmentation 3. Campaign creation - Conversational messaging 1. Ongoing interactions across messaging channels 2. Customer engagement and response handling
Topic 6: Campaign Design, Flow Orchestration & Content	30%	- Personalization 1. AMPscript 2. Content variations 3. Repeaters 4. Handlebars 5. Merge fields - Activation templates 1. Configuring activation templates 2. Selecting appropriate contact point values - Landing pages 1. Components and configuration required to build landing pages - Flow orchestration 1. Flow configuration settings 2. Flow types 3. Trigger conditions 4. Flow elements and logic for business processes and messaging - Messaging data sources 1. Selecting appropriate data sources for personalized customer data

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