PDF Version DemoSalesforce MC-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Next Consultant |
| Exam Number: | MC-Con-201 |
| Exam Price: | USD 200; JPY 30,000, plus applicable taxes |
| Passing Score: | 72% |
| Certificate Validity Period: | Requires annual maintenance; complete the Salesforce Certified Marketing Cloud Next Consultant certification maintenance badge once a year |
| Exam Format: | Proctored exam, Multiple-choice questions |
| Available Languages: | English |
| Real Exam Qty: | 60 multiple-choice questions plus up to 5 unscored questions |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Specialist Salesforce Certified Agentforce Specialist Salesforce Certified Platform Administrator Salesforce Certified Data 360 Consultant |
| Exam Duration: | 105 minutes |
| Recommended Training: | Segment and Activate Data in Data 360 Get Started with Cross-Channel Flows in Marketing Cloud Next Enhance Account Engagement with Marketing Cloud Next Get Started with Campaign Creation & Agentforce in Marketing Cloud Ingest, Harmonize, and Unify Data with Data 360 Power Up Your Data Ingestion and Mapping Expertise Get Started with Custom Agentforce Actions for Marketing Advance Your Data Identity Resolution Skills |
| Exam Registration: | Salesforce Trailhead Academy Certification Experience Salesforce Certification Exam Guide |
| Sample Questions: | Salesforce MC-Con-201 Sample Questions |
| Exam Way: | Proctored exam delivered onsite at a testing center or remotely in an online environment. Salesforce certification exams are scheduled through the Salesforce certification experience on Trailhead Academy and delivered through Pearson VUE. |
| Pre Condition: | None. Salesforce recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity. |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005387657&type=1 |
Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Agentforce & AI Innovation | 11% | - Predictive AI
|
| Topic 2: Platform Setup & Governance | 13% | - Domain authentication and authorization
|
| Topic 3: Campaign Design, Flow Orchestration & Content | 30% | - Personalization
|
| Topic 4: Analytics & Performance Insights | 8% | - Reporting and analytics
|
| Topic 5: Data Modeling, Identity Resolution & Segmentation | 25% | - Identity Resolution
|
| Topic 6: Consent | 13% | - Consent management concepts
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question #1
Northern Trail Outfitters wants its sales team to review each contact's email, form, and page-view engagement directly on the contact record page.
How should the Marketing Cloud Next Consultant surface this marketing engagement data?
A. Install the analytics packages and add the Email Engagement dashboard to the contact record page.
B. Enable web tracking and add the Website Engagement data model object (DMO) component to the contact record page.
C. Turn on the Unified Engagement History dashboard and add the component to the contact record page.
Question #2
Northern Trail Outfitters sends a promotional email weekly. The audience segment refreshes daily, although the source data is updated only once a week. Data 360 credit consumption is higher than expected.
What should a Marketing Cloud Next Consultant recommend?
A. Change the segment run mode to Do Not Schedule and configure the flow to republish the segment immediately before running the flow.
B. Configure an activation filter to include only records updated during the previous week while retaining the segment's refresh schedule.
C. Change the segment to a streaming segment so that membership is continuously updated before the weekly flow runs.
Question #3
Northern Trail Outfitters needs to send a highly personalized SMS message to customers. The personalization logic requires a complex, real-time calculation based on external system data that is not stored in Data 360.
The logic must be executed at the time of send to ensure the data is current.
Which data source should a Marketing Cloud Next Consultant use to meet this requirement?
A. Data Graph
B. Apex Class
C. Event
Question #4
A Marketing Cloud Next Consultant needs to suppress subscribers from an upcoming audience flow who have a low probability of opening or clicking email content.
Which Einstein feature should the consultant use?
A. Send Time Optimization
B. Engagement Scoring
C. Messaging Insights
Question #5
A Marketing Cloud Next Consultant is configuring an Audience Flow for a personalized email campaign. The campaign must target a specific group of existing Contacts, without using a Data 360 segment. The email must include each recipient's first name and account name.
What should the consultant recommend?
A. Use the Data Graph as the entry source of the Audience Flow, and leverage merge fields to personalize the email.
B. Upload a CSV file to marketing objects and reference the records using AMPscript in the email for personalization.
C. Create an Actionable List populated from a Contact list view or CSV import, and use Content Variables for email personalization.
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: A | Question #3 Correct Answer: B | Question #4 Correct Answer: B | Question #5 Correct Answer: C |
We are confident about the products and aim to help you pass with ease. In case of failure, we will provide a no hassle full money back guarantee for the purchasing fee.
10 Customer Reviews
Quality and ValueITbraindumps Practice Exams are written to the highest standards of technical accuracy, using only certified subject matter experts and published authors for development - no all study materials.
Tested and ApprovedWe are committed to the process of vendor and third party approvals. We believe professionals and executives alike deserve the confidence of quality coverage these authorizations provide.
Easy to PassIf you prepare for the exams using our ITbraindumps testing engine, It is easy to succeed for all certifications in the first attempt. You don't have to deal with all dumps or any free torrent / rapidshare all stuff.
Try Before BuyITbraindumps offers free demo of each product. You can check out the interface, question quality and usability of our practice exams before you decide to buy.