PDF Version DemoSalesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot Specialist) |
| Exam Number: | MC-201 |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Price: | $200 USD |
| Passing Score: | 72% |
| Available Languages: | French, English, Japanese, Italian, Spanish, German |
| Certificate Validity Period: | Maintained (Salesforce certification maintenance required annually via Trailhead modules) |
| Real Exam Qty: | 60 scored questions + up to 5 unscored questions |
| Exam Duration: | 90 minutes |
| Exam Format: | Multiple select, Multiple choice, Scenario-based questions |
| Recommended Training: | Salesforce Trailhead Account Engagement Modules Account Engagement Specialist Exam Guide |
| Exam Registration: | Salesforce Certification Registration Webassessor Exam Scheduling |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No strict prerequisite (Salesforce Admin knowledge recommended) |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Lead Generation & Management | - Prospect Management
|
| Topic 2: Administration & Governance | - User Management
|
| Topic 3: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 4: Reporting & Analytics | - Engagement Metrics
|
| Topic 5: Data Management & Integration | - Automation Data Handling
|
| Topic 6: Marketing Automation | - Engagement Studio
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question #1
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
A. Automatically assign all leads to sales reps in a round-robin system.
B. Add more landing pages and forms to your site to increase the number of conversion opportunities.
C. Only pass on leads that are very active on your site no matter the company profile.
D. Implement a blended lead scoring and grading system.
Question #2
How can a Prospects score be changed?
A. Completion Actions
B. Profile
C. Segmentation rule
D. Manually
Question #3
Which scenario would convert an anonymous visitor into an identified prospect?
A. Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce
B. Scanning the badge of someone who visited a booth at a recent event
C. Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record
D. Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler
Question #4
An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?
A. The prospect will not restart the program; prospects can only process through once.
B. The prospect will not restart the program; they have reached the maximum number of repeats.
C. The prospect will start the program over at the beginning after waiting one day.
D. The prospect will start the program over at the beginning immediately.
Question #5
A designer wants to apply LenoxSoft's styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers
A. Landing pages
B. Form handlers
C. Forms
D. Social posts
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: A,D | Question #3 Correct Answer: D | Question #4 Correct Answer: C | Question #5 Correct Answer: A,C |
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