PDF Version DemoSalesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Developer |
| Exam Price: | USD 200 |
| Passing Score: | 67% |
| Exam Format: | Scenario-based, Multiple-choice |
| Available Languages: | German, English, Spanish, Portuguese (Brazil), French, Japanese |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 65 |
| Recommended Training: | Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Prepare for Your Marketing Cloud Email Specialist Credential |
| Exam Registration: | Salesforce Certification Portal Pearson VUE |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended 6+ months hands-on experience with Marketing Cloud Email Studio |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-email-specialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Analyze campaign performance - Create and configure reports - Leverage analytics and Einstein features |
| Topic 2: Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Design effective emails and programs - Evaluate deliverability factors |
| Topic 3: Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Journey Builder - Build solutions in Automation Studio |
| Topic 4: Subscriber and Data Management | 26% | - Configure segmentation tools - Import and manage subscriber data - Design and configure Data Extensions - Troubleshoot send and data issues |
| Topic 5: Content Creation and Delivery | 24% | - Manage and organize campaign content - Configure send settings - Create and customize email content - Select appropriate tools for sending |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question #1
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?
A. Use the Update Contact a:
B. Ensure the Contact entry mode is No re-entry
C. A Utilize exit criteria for the journey.
Question #2
Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?
A. Skip Automation
B. Wait Activity
C. Verification Activity
Question #3
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
A. Use a Filter Activity in Automation Studio.
B. Activate Journey Builder to refresh the data extension.
C. Configure the Send Activity to automate the refresh.
Question #4
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
A. The entry sources data extension has a primary key and subscriber key.
B. TheUpdate Contact Activity Is used to make status updates.
C. The Update Contact Activity us used to make status updates.
Question #5
Northern Trail Outfitters Is building a data extension that will store preference data for theits subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?
A. Is Sendable
B. Nullable
C. Primary Key
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: C | Question #3 Correct Answer: A | Question #4 Correct Answer: A | Question #5 Correct Answer: C |
We are confident about the products and aim to help you pass with ease. In case of failure, we will provide a no hassle full money back guarantee for the purchasing fee.
1184 Customer Reviews
Quality and ValueITbraindumps Practice Exams are written to the highest standards of technical accuracy, using only certified subject matter experts and published authors for development - no all study materials.
Tested and ApprovedWe are committed to the process of vendor and third party approvals. We believe professionals and executives alike deserve the confidence of quality coverage these authorizations provide.
Easy to PassIf you prepare for the exams using our ITbraindumps testing engine, It is easy to succeed for all certifications in the first attempt. You don't have to deal with all dumps or any free torrent / rapidshare all stuff.
Try Before BuyITbraindumps offers free demo of each product. You can check out the interface, question quality and usability of our practice exams before you decide to buy.