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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A) "Not you?" Link
B) ReCAPTCHA
C) Kiosk/Data Entry Mode
D) Progressive Profiling

2. LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A) When was the last time a prospect was emailed in their current email provider.
B) How many emails a month were sent from the current email provider
C) Identify the currently mailable and unmailable prospects in their current email provider.
D) The date LenoxSoft last compared data between the email provider and Salesforce.

3. Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A) Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
B) Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.
C) Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
D) Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

4. There is Custom Field Type in Marketing Cloud Account Engagement called Email

A) True
B) False

5. LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A) Add form completion actions to first assign to the user and then to create a Salesforce task.
B) Add form completion actions to first assign to the assigned user and then to notify the user.
C) Add form completion actions to send customized email with a call reminder to the sales user.
D) Add form completion actions to add to the engagement studio program and notify the assigned user.

Solutions: