PDF Version DemoSalesforce MCE-Admn-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator Exam |
| Exam Number: | MCE-Admn-201 |
| Certificate Validity Period: | Maintenance-based (requires periodic Salesforce certification maintenance; no fixed expiration if kept active) |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Marketing Cloud Consultant Salesforce Certified Administrator |
| Available Languages: | German, Japanese, Spanish, French, English |
| Exam Price: | $200 USD (may vary by region) |
| Passing Score: | 65% |
| Real Exam Qty: | 60 (approximately) |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Duration: | 105 minutes |
| Recommended Training: | Marketing Cloud Email Studio Training (Trailhead) Trailhead - Marketing Cloud Engagement Admin Modules |
| Exam Registration: | Marketing Cloud Engagement Administrator Certification Page Salesforce Credentials Registration |
| Sample Questions: | Salesforce MCE-Admn-201 Sample Questions |
| Exam Way: | Online proctored exam or onsite testing via authorized testing centers (e.g., Pearson VUE) |
| Pre Condition: | No strict prerequisites required. Recommended: familiarity with Salesforce Marketing Cloud basics and completion of relevant Trailhead learning paths. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-engagement-administrator |
Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Compliance and Security | - Security and access control
|
| Analytics, Reporting, and Optimization | - Tracking and reporting
|
| Email Marketing Operations | - Email Studio setup and configuration
|
| Subscriber and Data Management | - List and data management
|
| Automation and Journeys | - Automation Studio
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Question #1
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?
A. Select all records created since a certain date
B. Select all records that have an email address
C. Select all records where custom boolean field is true
Question #2
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
A. Last Purchase Date
B. Ages in Household
C. Proximity to Store
D. Lifetime Purchase Value
E. Conversion Rate
Question #3
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
A. Add Only
B. Overwrite
C. Add and Update
D. Update Only
Question #4
A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers
A. General tracking data at the job level
B. Contact data in sendable data extensions
C. Contact-specific data at the job level
D. Contact data in non-sendable extensions
Question #5
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
A. The DM administrator Profile is required to access Distributed Marketing.
B. Business users can select any email at the time of sending.
C. A journey can be connected to one or more Campaigns.
D. Default options can be set up for the greeting in the email.
E. Messages can be sent to Contacts, Leads, and Person Accounts.
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: A,D,E | Question #3 Correct Answer: B | Question #4 Correct Answer: A,B | Question #5 Correct Answer: C,D,E |
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