Salesforce Marketing-Cloud-Account-Engagement-Specialist日本語 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
| Passing Score: | 68% |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Consultant
Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Price: | USD 200 |
| Exam Format: | Multiple Choice, Multiple Select |
| Real Exam Qty: | 60 |
| Exam Duration: | 105 minutes |
| Available Languages: | English |
| Certificate Validity Period: | Maintenance required with each release cycle |
| Sample Questions: | Salesforce Marketing-Cloud-Account-Engagement-Specialist日本語 Sample Questions |
| Exam Way: | Online (Proctored) or Onsite (Proctored) at a testing center |
| Pre Condition: | Salesforce Certified Administrator credential is recommended but not required. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce Marketing-Cloud-Account-Engagement-Specialist日本語 Exam Syllabus Topics:
| Topic | Details |
|---|
| Topic 1 | - Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
|
| Topic 2 | - Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
|
| Topic 3 | - Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
|
| Topic 4 | - Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
|
Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201
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