Pegasystems PEGAPCMC80V1_2019 Exam Overview:
| Certification Vendor: | Pegasystems |
|---|---|
| Exam Name: | Pega Certified Marketing Consultant (PCMC) 80V1 2019 Exam |
| Exam Number: | PEGAPCMC80V1_2019 |
| Related Certifications: | Pega Certified Business Architect (PCBA) Pega Certified Decisioning Consultant (PCDC) |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | 2 years |
| Exam Price: | USD $175 |
| Real Exam Qty: | 60 |
| Passing Score: | 70% |
| Exam Format: | Drag and Drop, Multiple Choice, Scenario-Based |
| Recommended Training: | Pega Marketing Consultant 8 Practice Exam Pega Marketing Consultant 8 Course |
| Exam Registration: | Pearson VUE Registration Pega Academy Certification Page |
| Exam Way: | Online proctored or on-site at authorized Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended 6+ months hands-on experience with Pega Marketing |
| Official Syllabus URL: | https://academy.pega.com/certification/pcmc |
Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Decision Strategies | 17% | - Configuring Next-Best-Action Designer - Designing multi-channel decision strategies - Leveraging historical interaction data |
| Campaign Management | 23% | - Managing campaign lifecycle and scheduling - Designing and configuring outbound campaigns - Defining campaign goals and success metrics |
| Offer & Proposition Management | 12% | - Defining and managing propositions - Designing offers for customer engagement - Associating offers with campaigns and channels |
| Analytics & Predictive Modeling | 20% | - Adaptive learning and outbound optimization - Predicting customer behavior and propensity - Interpreting campaign performance reports |
| Customer Selection & Segmentation | 20% | - Using control groups for effectiveness measurement - Applying contact policies and eligibility rules - Identifying target audience using segmentation criteria |
| Pega Marketing Architecture & Tools | 8% | - Understanding Pega Marketing core components - Integration with Pega Platform - Navigating Marketing Application Studio |
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