PDF Version DemoSalesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Exam Format: | Multiple Choice, Multiple Select |
| Passing Score: | 67% |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 60 minutes |
| Exam Price: | USD 150 |
| Real Exam Qty: | 40-45 |
| Related Certifications: | Marketing Cloud Accredited Professional Marketing Cloud Email Specialist |
| Recommended Training: | Marketing Cloud Product Enablement Resources Marketing Cloud Advanced Cross Channel Accredited Professional Preparation |
| Exam Registration: | Kryterion Webassessor Salesforce Trailhead Academy |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Recommended: 6+ months of hands-on experience with Salesforce Marketing Cloud, familiarity with cross-channel marketing concepts |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214 |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Entry sources and audience evaluation - Journey design and best practices - Activities and decision splits - Reporting and performance analysis |
| Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage - MobilePush tools and functionalities - MobileConnect features and capabilities |
| Social Studio | 10% | - Content management and moderation - Social analytics and reporting - Social media publishing and engagement |
| Ad Studio | 12% | - Campaign management and optimization - Audience targeting and segmentation - Integration with advertising platforms |
| Interaction Studio | 8% | - Real-time interaction management - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules |
| Einstein for Marketing Cloud | 23% | - Einstein Engagement Scoring - Einstein Copy Insights - Einstein Engagement Frequency - AI-powered personalization and prediction - Send Time Optimization |
| Triggers | 7% | - Data extension and trigger management - Event-driven automation - SOAP and REST API triggers |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
What is true about contact data and journey data.
A. Journey data is static and contact data is updated data.
B. Contact data is static and journey data is updated data
Question 2
How much historical data is immediately available when a managed FB account is added to Social Studio?
A. Six Months
B. Thirty days
C. One week
D. One Year
Question 3
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
A. No limit
B. 15
C. 100
D. 50
Question 4
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
A. Journey builder
B. On the facebook ad channel
Question 5
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
A. Use an api to create record in sales cloud directly from the ecom site
B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
C. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
D. Sales cloud entry audience in journey builder
Solutions:
| Question 1 Answer: A | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: C,D |
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