Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:
| Topic | Details |
|---|
| Topic 1 | - Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
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| Topic 2 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
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| Topic 3 | - Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
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| Topic 4 | - Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
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| Topic 5 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
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| Topic 6 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
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| Topic 7 | - Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-consultant---MCAE-Con-201
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