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Exam Code: Marketing-Cloud-Personalization

Exam Name: Marketing Cloud Personalization Accredited Professional Exam

Updated: Aug 08, 2026

Number: 122 Q&As with Testing Engine

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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

Topic	Details
Topic 1	Activation: Salesforce consultants learn to execute impactful campaigns using tools like A B Testing, open time email campaigns, and mobile and server-side campaigns. This section focuses on translating insights into action, assessing how effectively consultants activate and optimize personalized marketing efforts.
Topic 2	Solution Overview: In this topic, Salesforce consultants learn about the foundational aspects of Marketing Cloud Personalization, including its business value for real-time interaction management (RTIM) and how it enhances customer engagement. The typical use cases, product terminology, and the core components of a standard implementation are emphasized here to ensure a practical understanding.
Topic 3	Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
Topic 4	Sitemap: Salesforce consultants delve into best practices for sitemaps, the Web SDK, and mapping catalogs and pages to optimize content delivery. Sub-topics like content zones and building a unified customer profile highlight the importance of structured content organization.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

Salesforce Marketing-Cloud-Personalization Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Marketing Cloud Personalization Accredited Professional Exam
Exam Number:	AP-216
Exam Duration:	75 minutes
Available Languages:	English
Real Exam Qty:	50 multiple-choice/multiple-select + up to 5 unscored questions
Passing Score:	70%
Related Certifications:	Salesforce Accredited Professional Program
Exam Price:	USD 150
Exam Format:	Multiple-choice, Multiple-select, Proctored (online or onsite testing center)
Recommended Training:	Marketing Cloud Personalization Fundamentals (Trailhead / Partner Learning Camp) Marketing Cloud Personalization Help Documentation
Exam Registration:	Exam Scheduling Info Salesforce Certification Registration
Sample Questions:	Salesforce Marketing-Cloud-Personalization Sample Questions
Exam Way:	Proctored exam delivered online or at a testing center
Pre Condition:	Intended for Salesforce Partners with access to Partner Learning Camp; prior hands-on experience implementing Marketing Cloud Personalization is recommended. No formal prerequisite certification required.
Official Syllabus URL:	https://help.salesforce.com/s/articleView?id=005298852&type=1

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Exam IntroProduct ScreenshotsFAQ

Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics: