PDF Version DemoSalesforce MCE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Number: | MCE-Con-201 |
| Exam Format: | Multiple-choice, Scenario-based, Multiple-select |
| Exam Duration: | 105 minutes |
| Available Languages: | Japanese, English |
| Real Exam Qty: | 60-65 |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Price: | US$200 |
| Certificate Validity Period: | Valid with annual maintenance |
| Passing Score: | 67% |
| Recommended Training: | Prepare for your Marketing Cloud Engagement Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce MCE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Must hold Salesforce Certified Marketing Cloud Engagement Administrator certification |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-engagement-consultant |
Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 12% | - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Account hierarchy design and management |
| Automation | 20% | - Automation Studio workflow implementation - Automation type and activity selection - Journey Builder flow design |
| Integration | 20% | - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation |
| Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Contact identity and data governance - Data object selection and relationship definition |
| Messaging | 11% | - Personalized content design and delivery - Cross-channel messaging strategy - Deliverability and compliance management |
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question #1
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
B. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
C. Injected send definition, and use API response to determine and send API call to trigger an SMS password reset
D. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
Question #2
Northern Trail Outfitters has a data extension named " Fav_Animals " with fields " SubscriberKey " and " Animal " which stores subscribers ' favorite animals. Using the AMPscript function Lookup, they want to include their favorite animal in an email to Contacts where a Salesforce Report is the target audience.
Which of the following code samples correctly leverages a personalization string to perform the lookup at time of send?
A. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , _emailaddr)
B. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , _subscriberkey)
C. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , SubscriberKey)
D. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , ContactID)
Question #3
Northern Trail Outfitters is looking to personalize their SMS messages.
Which data source is supported to personalize these types of messages?
A. MobilePush
B. Data relationships in Email Studio
C. GroupConnect
D. MobileConnect Demographics
Question #4
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?
A. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
B. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
C. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
D. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
Question #5
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
A. Sent Data Views
B. Tracking Extracts
C. Send Logs
D. Contact History
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: C | Question #3 Correct Answer: D | Question #4 Correct Answer: D | Question #5 Correct Answer: C |
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