PDF Version DemoSalesforce MCE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Number: | MCE-Con-201 |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based |
| Exam Duration: | 105 minutes |
| Available Languages: | English, Japanese |
| Real Exam Qty: | 60-65 |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Price: | US$200 |
| Certificate Validity Period: | Valid with annual maintenance |
| Passing Score: | 67% |
| Recommended Training: | Prepare for your Marketing Cloud Engagement Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce MCE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Must hold Salesforce Certified Marketing Cloud Engagement Administrator certification |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-engagement-consultant |
Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design |
| Integration | 20% | - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation |
| Account Configuration | 12% | - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Account hierarchy design and management |
| Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Contact identity and data governance - Data object selection and relationship definition |
| Automation | 20% | - Automation Studio workflow implementation - Automation type and activity selection - Journey Builder flow design |
| Messaging | 11% | - Personalized content design and delivery - Cross-channel messaging strategy - Deliverability and compliance management |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office controls the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?
A) A parent business unit for each franchise owner.
B) One business unit.
C) One parent business unit and a child business unit for each franchise owner.
D) One parent business unit and a child business unit for franchise owners.
2. Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension and purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey?
A) Utilize Entry Data on a Decision Split within Journey Builder.
B) Configure activities within Automation Studio to update the purchase data.
C) Use Data Designer in Contact Builder to relate the two data extensions.
D) Create a Data Relationship in Email Studio to relate the two data extensions.
3. Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud. Which method should they use to send the email from Marketing Cloud?
A) Create a Journey with a Salesforce Data entry source and an Email Activity
B) Create a Journey with a Salesforce Campaign entry source and an Email Activity
C) Create a scheduled Automation with a Query Activity and a Send Email Activity
D) Use Content Builder Send Flow to send the email to the Salesforce Campaign
4. Northern Trail Outfitters wants to monitor available coupon codes and send a notification to their email specialist instructing them to request more codes if the available coupon count falls below
500 available codes. Which two activities would be used in an automation? (Choose 2 answers)
A) Import Activity
B) Data Extract Activity
C) Verification Activity
D) Filter Activity
5. Northern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder. What should a consultant recommend for segmentation?
A) Synchronized Data Extension
B) Salesforce Data Extension
C) Salesforce Campaign
D) Salesforce Report
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,C | Question # 3 Answer: B | Question # 4 Answer: A,C | Question # 5 Answer: C |
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